Billionaire Elon Musk has reportedly hired a number of former employees from The Onion to work on an undisclosed project.
Former Onion editor in chief Cole Bolton and former executive editor Ben Berkley have been working on the project and recently brought on board three of the satirical website’s writers and another longtime editor, The Daily Beast reported Tuesday.
Bolton and Berkley told the news outlet that they are launching a new “comedy project” but did not provide details on how Musk would be involved. The two left The Onion last year.
“We can confirm that we have learned nothing from prevailing trends in media and are launching a brand-new comedy project,” the pair said in a statement.
Musk, the founder of SpaceX and Tesla, also spoke of his comedic interests in a statement to the Beast when pressed about adding another venture to his expansive portfolio of projects.
“It’s pretty obvious that comedy is the next frontier after electric vehicles, space exploration and brain-computer interfaces,” he said.
Musk reportedly considered buying The Onion in 2014 before the site was acquired by Univision two years later.
SpaceX made headlines last month when it successfully launched the most powerful commercial rocket in the world.