Zendaya, supremely cool 20-year-old and boss dresser, was already on our best-dressed list for this year’s Kid’s Choice Awards with her copper hued “basically a nightgown” slip and forest green boots. Then she revealed on her Instagram that the dress was one from her own clothing line, Daya by Zendaya and cost a possible-even-on-the-day-before-pay-day, $50.
@dayabyzendaya copper slip coming soon
Zendaya at the Kid’s Choice Awards.
The actress, model and spokesperson launched her clothing line last year, an expansion of her shoe line. The collection is designed with her fans in mind – young women who care about clothes, and other stuff too and want to have fun with fashion at an accessible price point. In an interview with Fashionista Zendaya spoke about how the inspiration behind her line of slips, jumpsuits, bombers and statement tops comes from the cool kids at school.
Her muse is “that chic high-schooler who comes to school every day dressed up and gets voted best dressed.” Or “the kid who … nobody really likes their style in high school, but then they grow up and end up being this [trendsetter]. Even though people didn’t ‘get it’ when they were kids, they were just being creative. Finally, people started to realise they were setting trends all along. I’m inspired by those people. People who are creative, who think outside the box. People who develop their own styles and aren’t afraid to do so.”
Celebrities wearing affordable high street fashion
Ultimately, as Zendaya put it to Fashionista, she gets it that getting dressed can be an emotional experience for many young women (and not so young women too).
“I want it [Daya by Zendaya] to continue to be an empowering line. What I mean by that is: Clothing to me is very emotional. It’s supposed to make you feel something. It’s supposed to make you feel good, so I just want it to be a line that people want to be a part of. Not just because the clothes are nice — I obviously want to have nice clothes — but because of what it stands for and what it embraces. And [for being a part of] a new era of fashion, which is more forward-thinking and there’s not as many labels and rules. It’s more open — that’s what fashion should be.”
Right on, Zendaya. And now to add that $50 slip and maybe also some lace-up tracksuit pants (?) to cart.