Trump Models appears to be slowly disappearing.
A former manager at the New York company founded by President Donald Trump has left the company to launch a new agency called Anti Management – and is taking with him many of the women who were once on the Trump Models roster.
Donald Trump, Melania, and women signed to Trump Models during a viewing party for “The Apprentice 2” at Pressure in New York City in 2004.
Its Twitter feed went live March 14, boasting the motto, “Our clients are our models.” And it debuted on Instagram wrapped in a message of women’s empowerment.
Founder Gabriel Ruas Santos-Rocha explained in an email that “the modelling industry is undergoing massive changes” and that he felt the time was right to executive his vision for a new firm. “I want my models to be nurtured and treated fairly and that their talents are utilised as part of their career.”
As for the exodus from Trump Models, he said, “I did not start an agency with the intent of taking someone out of business. Outside of that I have no comments.”
the time is now. #weareANTI
Defections from Trump Models began last year as Trump’s political rhetoric became ever more heated. About six months ago, another one of the agency’s top bookers, Patty Sicular, left. She had worked with the models in the agency’s “legends” division – older, high-profile women with established reputations in the industry – and several of them joined her at the new company she founded, Iconic Focus. They include former Halston model Karen Bjornson and Beverly Johnson, who in 1974 was the first African-American model to appear on the cover of American Vogue. Sicular declined to comment on her departure.
Just before the November election, veteran model Maggie Rizer announced her departure from the agency in an Instagram post, directly linking her exit to concerns about Trump’s politics.
“As a woman, a mother, an American and a human being,” she wrote, “I cannot wake up Wednesday morning being the least bit related to the Trump brand.”
Today I had to do a hard thing parting ways with my agent at Trump Models. Corinne is a great agent and a close friend who has guided and supported me as I transitioned to becoming a working mom. That said, as a woman, a mother, an American and a human being, I cannot wake up Wednesday morning being the least bit related to the Trump brand; win or lose. I owe it to myself and to my children to proudly stand up for what I believe in and that is a world where Donald Trump has no voice for the future of our country.