The report says Ferrari makes more per-unit profit than any other manufacturer
Ferrari makes more more than $100,000 on every single car it sells, according to a new German report.
The fabled Italian brand’s total sales might be a fraction of industry giants likeToyota or Volkswagen, but the amount of profit it makes on each car would have every other brand looking on with envy, with the $107,000 it makes per vehicle sold more than any other manufacturer.
At the other end of the scale, Tesla’s well-publicised fight for profitability sees it locked second from the bottom, losing more than $17,000 per vehicle sold, but the worst result is reserved for luxury brand Bentley, losing a staggering $26,000 per vehicle sold – a figure company executives attribute to increased R&D spending on EV technology.
The report – compiled by German economics professor Ferdinand Dudenhoffer, who tracked per-unit profitability across a number of major brands over the first six months of 2018 – found that Porsche remains the most profitable German performance brand, securing $26,500 per car sold, while BMW, Mercedes-Benz and Audi each make around $14,000.
Thinks aren’t so rosy for premium British brands Jaguar and Land Rover, making just $1250 per car, while Volvo and Maserati each make closer to $7500.