A new campaign, dubbed ‘Don’t Die Wondering’, will soon be run across a number of advertising mediums.
The Federal Chamber of Automotive Industries (FCAI) has launched a new campaign to raise awareness for the mandatory Takata recall, which still requires approximately 1.6 million Australian vehicles to be repaired by December 2020.
As reported, many vehicles around the world have been fitted with potentially deadly Takata airbag inflators which, if not replaced, can project metal shards at occupants when the airbag deploys.
At least 24 deaths and 266 injuries have been reported globally as a direct result of the faulty Takata inflators.
Given the serious risk to safety, the FCAI hopes to accelerate the recall process with its new campaign called ‘Don’t Die Wondering’, which will roll out on various advertising mediums, directing people to its website.
The recently-launched site is a central location where Australians can check to see if their vehicle is affected by the recall.
Approximately 3.05 million Australian vehicles were fitted with Takata airbag inflators, though around half of those are still yet to have had their free-of-charge replacement.
Around 19,500 of those are fitted with ‘Alpha’ airbags, which are known to be the most volatile of the Takata inflators.
The remaining vehicles are fitted with ‘Beta’ airbags, which still pose a serious risk to occupant safety.
FCAI chief executive Tony Weber expressed the severity of the recall, urging affected owners to take action.
“Some 19,500 vehicles in Australia still need to have their Alpha airbag inflators replaced as a matter of utmost urgency,” he said.
“In certain circumstances, there is a chance as high as one-in-two that these may rupture on deployment in a collision.
“These vehicles with Alpha airbag inflators should not be driven, and owners should immediately contact their manufacturer.
“If a faulty Takata airbag inflator ruptures, metal fragments will propel out of the airbag and into the vehicle cabin, potentially causing serious injury or death to occupants.
“It is vital that vehicle owners don’t underestimate the seriousness of this national recall.”
Affected owners can text ‘Takata’ to 0487 AIRBAG to learn more information on the recall, or can visit www.ismyairbagsafe.com.au.